New India Group came into existence in 1945 under the leadership of Sardar Kartar Singh – Grand Father of Our current Managing Director Deepak Arora .The Group activities for the first forty years were in marketing & distribution of dyes & chemicals representing ICI India Ltd. Since inception & Pidilite Industries Ltd. (Brand-Fevicol) since 1982.Presently third generation of the family is looking after the current affairs of the company and Mr. Deepak Arora diversified into manufacturing of LABSA in 1989 under the name & style of “New India Detergents. Ltd”. In the initial year itself product quality was approved by Hindustan Unilever Ltd. & since then they have been lifting major portion of our production.During the 20 years of existence we have kept pace with technology & various management systems thereby growing to be one of the largest manufacturer of LABSA in India. Due to our long association with Hindustan Unilever Ltd. and their continuous expectation of product upgradation helped us to upgrade & innovate manufacturing technology to suit their changing quality parameters.We were among the first in the industry to achieve below 30 Klett LABSA in early 2000 when HUL started shifting to White Powders.Today we can proudly claim to manufacture the lowest color LABSA (around 20 Klett) among all domestic manufacturers.The NDOM factor in our LABSA is also among the lowest in the industry . We had achieved NDOM levels of 0.5% in 2003 itself thereby getting best yield of LABSA in the industry , which is still coping to match above parameters.Due to continuous dedicated effort of Marketing Team We have been able to achieve a turn over of Rs. 2500 millions in FY 2008 and are further targeting to double the turn over in next 3 years.Due to immaculate quality & services we have been able to establish three separate Sulphonation Units in different Geographical areas and all three units are supplying to three different geographically located HUL Units.

Company Factsheet

Basic Information

  • Nature of BusinessExporter and Manufacturer
  • Additional BusinessExporterImporter
  • Company CEOKaran Arora
  • Total Number of Employees51 to 100 People
  • Year of Establishment1989
  • Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
  • Annual TurnoverUpto Rs. 50 Lakh

Company USP

  • Provide after Sales SupportInstallation TrainingOnsite SupportOperational TrainingUser Manual
  • Sampling PolicyNo
  • Primary Competitive AdvantageExperienced R & D DepartmentGood Financial Position & TQMLarge Product LineLarge Production Capacity
  • Contract ManufacturingBuyer Label OfferedDesign Service OfferedOEM Service Offered
  • Quality Measures / Testing FacilitiesYes

Statutory Profile

  • Import Export Code (IEC)05100*****
  • Tan No.DELN0*****
  • GST No.06AAACN3776B1ZQ
  • CIN No.U24240DL1989PLC036220

Packaging/Payment and Shipment Details

  • Customized PackagingYes
  • Estimated Time of Delivery3 to 15 Days
  • Payment ModeCashChequeCredit CardInvoiceOnlinePay Order
  • Shipment ModeBy RoadBy Sea


  • Production Capacity/Month- 6700 MT
  • No of factories- THREE
  • Storage Capacity:
           Raw Material:1500 MT
           Finished Products:1500 MT
  • Quality Testing Used- Photoelectric Calorimeter/Titration System
  • Plot size of Factories- 3000 SQ Metre

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List Of Our Group Companies



Daman (Gujrat)

Servicing to Western & Central India Detergent manufacturers including HUL

Recently we have doubled production capacity to enable us to cater to global market and we have installed Automatic Barrel Filling Machine for the same.

To provide consistent quality and services to our overseas and Domestic Customers we have recently been Awarded ISO 9001-2008 Certification by UNITED KINGDOM ACCREDITATION SERVICES (UKAS).


Baddi (HP)

Excise Exempt Unit upto year 2014 under the Govt. Of India Scheme and servicing similar excise exempt units in H.P. & Uttaranchal including HUL


Baddi (HP)

Servicing to Excisable Detergent manufacturers in Northern India including HUL

All our Units, are equipped with an excellent infrastructural setup which includes most modern production equipments, process and Quality control instruments, continuously updated technical know-how, Quality management and assurance systems. The Quality system ensures that every batch of product confirms to the product specification in all aspects. Technically superior approach to analysis and measurements are constantly identified and implemented.

List Of Our Group Companies
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New India Detergents Private Limited