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New India Group came into existence in 1945 under the leadership of Sardar Kartar Singh – Grand Father of Our current Managing Director Deepak Arora .The Group activities for the first forty years were in marketing & distribution of dyes & chemicals representing ICI India Ltd. Since inception & Pidilite Industries Ltd. (Brand-Fevicol) since 1982.Presently third generation of the family is looking after the current affairs of the company and Mr. Deepak Arora diversified into manufacturing of LABSA in 1989 under the name & style of “New India Detergents. Ltd”. In the initial year itself product quality was approved by Hindustan Unilever Ltd. & since then they have been lifting major portion of our production.During the 20 years of existence we have kept pace with technology & various management systems thereby growing to be one of the largest manufacturer of LABSA in India. Due to our long association with Hindustan Unilever Ltd. and their continuous expectation of product upgradation helped us to upgrade & innovate manufacturing technology to suit their changing quality parameters.We were among the first in the industry to achieve below 30 Klett LABSA in early 2000 when HUL started shifting to White Powders.Today we can proudly claim to manufacture the lowest color LABSA (around 20 Klett) among all domestic manufacturers.The NDOM factor in our LABSA is also among the lowest in the industry . We had achieved NDOM levels of 0.5% in 2003 itself thereby getting best yield of LABSA in the industry , which is still coping to match above parameters.Due to continuous dedicated effort of Marketing Team We have been able to achieve a turn over of Rs. 2500 millions in FY 2008 and are further targeting to double the turn over in next 3 years.Due to immaculate quality & services we have been able to establish three separate Sulphonation Units in different Geographical areas and all three units are supplying to three different geographically located HUL Units.

Company Factsheet

Nature of Business: Exporter and Manufacturer
Additional Business:
  • Importer
  • Exporter
Company CEO: Karan Arora
Registered Address: Plot No. -1,3,4,5, GGDC Industrial Estate, Mithi Rohar Taluka Kachchh, Gandhidham , Gandhidham- 370240, Gujarat, India
Total Number of Employees: 51 to 100 People
Year of Establishment: 1989
Legal Status of Firm: Limited Company (Ltd./Pvt.Ltd.)
Provide after Sales Support:
  • Installation Training
  • Onsite Support
  • Operational Training
  • User Manual
Sampling Policy: No
Primary Competitive Advantage:
  • Experienced R & D Department
  • Good Financial Position & TQM
  • Large Product Line
  • Large Production Capacity
Contract Manufacturing:
  • Buyer Label Offered
  • Design Service Offered
  • OEM Service Offered
Quality Measures / Testing Facilities: Yes
Import Export Code (IEC): 05100*****
Tan No.: DELN0*****
GST No.: 24AAACN3776B1ZS
CIN No.: U24240DL1989PLC036220
Customized Packaging: Yes
Estimated Time of Delivery: 3 to 15 Days
Payment Mode:
  • Cash
  • Cheque
  • Credit Card
  • Invoice
  • Online
  • Pay Order
Shipment Mode:
  • By Road
  • By Sea


           Raw Material:1500 MT
           Finished Products:1500 MT

List Of Our Group Companies

List Of Our Group Companies



Daman (Gujrat)

Servicing to Western & Central India Detergent manufacturers including HUL

Recently we have doubled production capacity to enable us to cater to global market and we have installed Automatic Barrel Filling Machine for the same.

To provide consistent quality and services to our overseas and Domestic Customers we have recently been Awarded ISO 9001-2008 Certification by UNITED KINGDOM ACCREDITATION SERVICES (UKAS).


Baddi (HP)

Excise Exempt Unit upto year 2014 under the Govt. Of India Scheme and servicing similar excise exempt units in H.P. & Uttaranchal including HUL


Baddi (HP)

Servicing to Excisable Detergent manufacturers in Northern India including HUL

All our Units, are equipped with an excellent infrastructural setup which includes most modern production equipments, process and Quality control instruments, continuously updated technical know-how, Quality management and assurance systems. The Quality system ensures that every batch of product confirms to the product specification in all aspects. Technically superior approach to analysis and measurements are constantly identified and implemented.

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    Karan Arora

    (Export Director)

    New India Detergents Limited

    Kachchh, Gandhidham, Gujarat, India

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